Brand Guidelines

How to represent Worktale.

Logo Mark

The Worktale icon is a terminal prompt symbol inside a rounded square. It represents the CLI-first, developer-native nature of the product.

On dark

On light

Wordmark

The Worktale wordmark is always set in JetBrains Mono with wide letter-spacing. Always lowercase. Never capitalize, hyphenate, or split into two words.

worktale On dark

worktale On light

Lockup

The preferred brand lockup combines the icon and wordmark horizontally. Maintain the spacing shown below.

worktale

On dark

worktale

On light

Colors

The Worktale palette is built around terminal green on a near-black surface. These are the core brand colors.

Terminal Green

#00FF41

Surface Black

#0A0A0A

Text Primary

#E8E8E8

Text Secondary

#888888

Neon Amber

#FBBF24

Cyber Cyan

#00D4FF

Surface 1

#111111

Border

#2A2A2A

Typography

Worktale uses two typefaces. Monospace for brand elements, code, and UI labels. Sans-serif for body text and long-form content.

Primary — Monospace

JetBrains Mono

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 >_$./

Secondary — Sans-Serif

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Usage Rules

Keep it consistent. A few things to remember.

Use the lockup or icon as provided
Write "worktale" in lowercase monospace
Keep generous clear space around the logo
Use on dark backgrounds for best contrast
Use the solid black icon on light backgrounds

Don't

Capitalize as "WorkTale" or "Worktale"
Hyphenate as "work-tale"
Change the icon colors or shape
Add effects like shadows or gradients to the logo
Place on busy or low-contrast backgrounds

Tagline

Use one of these when describing Worktale in a single line.

Your dev story, told beautifully.

Primary

A local-first CLI journal for developers.

Descriptive

Turn git history into a personal record of everything you built.

Expanded